Trend,It has always been an elusive thing.
People will always be attracted by all kinds of colorful packaging
But if you are careful, you will find
Many brands' packaging is constantly being updated
Packaging also plays a decisive role in product sales
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1. Monochrome makes wine products more high-end
When it comes to high-end wine products,Wine box packaging is often not very colorful,Even single.I do n’t know when,"Monochrome" became the endorsement of "upscale".Someone once analyzed,Monochrome can reduce the impact of color on human emotions,Produce a "high-end sense".The designer said, "No color can match the possibility of black":Minimal black and white contrast,Minimal black and white contrast,Make the whole package mysterious and without tension.
2. Small fresh style
In such a fast-paced society,Customers do n’t spend time researching how you package or what it means.Therefore, a clean design can often stand out.Dilute the various elements needed in packaging,Simple but not vulgar,Return to the original packaging,Only in this way can we better capture the customer's attention.
3. Illustration style packaging (wine box packaging)
Creative packaging abounds in today ’s market,But creativity cannot be mass produced.On the premise of guaranteeing creativity,Inject it into the "soul",Let every package be a story.
For example, the illustration package previously introduced by Nongfu Spring is taken from Changbai Mountain all year round.
The interestingness brought by the rich illustration packaging can be continued,Like the Water Margin Hero Cards we collected as a kid,I still remember it now,Illustration is becoming an important weapon in packaging design.
4. "Green" makes packaging more popular
The concept of environmental protection has been valued by people in recent years,And environmentally friendly packaging has gradually become a trend.Simple and distinctive packaging will become a fashion,In addition to responding to environmental protection calls,It can also save company costs.
